Table of Contents
Homeowners Business Conditions
Sales and Marketing Practices
Homeowners Business Practices
Appendix: Benchmark Results
Ward Group conducted a survey of the Homeowners Business Climate for 2010. Ward Group conducted this study to assist companies in measuring their performance and establish benchmarks in this important line of business. This report presents the findings of an in-depth study of the Homeowners Business Climate for property-casualty insurance companies conducted in the October – November, 2010 timeframe and focused on results for 2010.
We collected an extensive amount of information from study participants focusing on the homeowners line of business. This report presents the findings from a diverse group of 82 property-casualty companies. In order to maintain the confidentiality of the data, the names of the participants have not been disclosed. Results are calculated using the total number of participant responses to each survey topic.
To further analyze the survey responses, we developed benchmark groups by distribution channel. Companies were categorized as an Independent Agent or Direct, Captive, or MGA distribution. Independent agency companies are defined as those companies in which the agent is a contract agent representing multiple insurance companies. Captive agency companies are defined as those companies in which the agent is a contract agent representing one insurance company. Direct writers are defined as those companies with a direct writer or direct response distribution system in which sales representatives are employees of the company.