Sales Distribution and Digital Strategy Survey Results
Over the last several years, distribution strategy among property-casualty carriers has evolved as the lines between distribution channels continue to blur. Additionally, the digital marketplace continues to impact carriers to innovate in both product offerings and processes as customers demand more personalized and immediate access to information.
Ward Group conducted a study of property-casualty sales and marketing leaders to gauge the state of the industry's investment in digital strategy and the impact it has had on carriers. The study focused on the following areas:
Participant Profile: The study findings are based on information gathered from 35 property-casualty insurance leaders.
- Distribution priorities
- Multi/Omni channel and brand strategy
- Stage of development and aspects of digital strategy
- Policyholder self-service capabilities and usage
- Digital lead generation and tracking
- CRM system utilization
If you have questiosn about this study, please contact Matt Ryan at 513.746.2436.